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the environment first.<\/h2><p>Out there in fossil-fuel powered business-as-usual land, clothes are mass produced speculatively, creating enormous amounts of waste.\u00a0<\/p><p>A whopping <strong>99%<\/strong> of clothing eventually goes to landfill, <strong>60%<\/strong> of clothing is made from plastic, <strong>40%<\/strong> of clothing is never even worn, <strong>10%<\/strong> of worldwide CO2 comes from clothing and a dump truck of textiles waste goes to landfill or incineration <strong>every second<\/strong>!<\/p><blockquote><p>\"When it comes to sustainability, climate change, the plastic crisis - we do not have much time!\"<\/p><\/blockquote><p>By 2050 there will be more plastic in the ocean than fish. This is bad. Instead of plastic packaging, we use a rip and splash-proof mailer bag made out of paper, which can be reused or even coloured in. \u00a0Big orders come in cardboard boxes, with paper-based tape and we use recycled material stickers.<\/p><p>Unlike 99% of the clothing that ends up in landfill, our products are made from GOTS certified organic materials, in factories powered by renewable energy, and designed to come back to be remanufactured when they're worn out.\u00a0 Every product we make is designed from the start to be sent back and remade into new ones, so instead of creating waste, we create new products from it.\u00a0 This gave us the world\u2019s first open-access circular supply chain.<\/p><h5><\/h5><h5 style=\"text-align:center;\"><strong>1,595,610kg Plastic eliminated so far<\/strong><\/h5><p style=\"text-align:center;\">83,588kg from plastic free packaging and more via charity, equivalent to 78,500,542 plastic bottles<\/p><h5 style=\"text-align:center;\">\u00a0<\/h5><h5 style=\"text-align:center;\"><strong>34,906kg Organic material recovered and diverted from landfill<\/strong><\/h5><p style=\"text-align:center;\">preventing 1,125,971kg of CO2 emissions and saving 697 million litres of water<\/p><h5 style=\"text-align:center;\"><strong>\u00a0<\/strong><\/h5><h5 style=\"text-align:center;\"><strong>140,795 Trees planted during tree planting weekends<\/strong><\/h5><p style=\"text-align:center;\">equivalent to 17,599 tennis courts and 5,434,687kg of CO2 sequestered<\/p><h5 style=\"text-align:center;\"><strong>\u00a0<\/strong><\/h5><h5 style=\"text-align:center;\"><strong>Zero Carbon Emissions<\/strong><\/h5><p style=\"text-align:center;\">Net carbon, 5,062,172kg of CO2 minimised by using renewables, balanced by 5,434,687kg CO2 recovered through tree planting.<\/p><p>\u00a0<\/p>"},"textColor":{"id":81542728,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":71025321,"value":null},"title":{"id":71025322,"value":null},"backgroundColor":{"id":71025324,"value":"#{feature.background.color}"},"buttonText":{"id":71025325,"value":null},"padding":{"id":71025328,"value":"1"},"fullWidth":{"id":71025329,"value":"0"},"fullBackgroundColor":{"id":71025330,"value":"#{feature.fullBackground.color}"},"published":{"id":71025331,"value":"1"},"conditions":{"id":71025332,"value":"[]"},"direction":{"id":81542634,"value":"column"},"textColor":{"id":81542635,"value":"#{feature.text.color}"},"copy":{"id":81542636,"value":"<h2>Putting the environment first.<\/h2><p>Out there in fossil-fuel powered business-as-usual land, clothes are mass produced speculatively, creating enormous amounts of waste.\u00a0<\/p><p>A whopping <strong>99%<\/strong> of clothing eventually goes to landfill, <strong>60%<\/strong> of clothing is made from plastic, <strong>40%<\/strong> of clothing is never even worn, <strong>10%<\/strong> of worldwide CO2 comes from clothing and a dump truck of textiles waste goes to landfill or incineration <strong>every second<\/strong>!<\/p><blockquote><p>\"When it comes to sustainability, climate change, the plastic crisis - we do not have much time!\"<\/p><\/blockquote><p>By 2050 there will be more plastic in the ocean than fish. This is bad. Instead of plastic packaging, we use a rip and splash-proof mailer bag made out of paper, which can be reused or even coloured in. \u00a0Big orders come in cardboard boxes, with paper-based tape and we use recycled material stickers.<\/p><p>Unlike 99% of the clothing that ends up in landfill, our products are made from GOTS certified organic materials, in factories powered by renewable energy, and designed to come back to be remanufactured when they're worn out.\u00a0 Every product we make is designed from the start to be sent back and remade into new ones, so instead of creating waste, we create new products from it.\u00a0 This gave us the world\u2019s first open-access circular supply chain.<\/p><h5><\/h5><h5 style=\"text-align:center;\"><strong>1,595,610kg Plastic eliminated so far<\/strong><\/h5><p style=\"text-align:center;\">83,588kg from plastic free packaging and more via charity, equivalent to 78,500,542 plastic bottles<\/p><h5 style=\"text-align:center;\">\u00a0<\/h5><h5 style=\"text-align:center;\"><strong>34,906kg Organic material recovered and diverted from landfill<\/strong><\/h5><p style=\"text-align:center;\">preventing 1,125,971kg of CO2 emissions and saving 697 million litres of water<\/p><h5 style=\"text-align:center;\"><strong>\u00a0<\/strong><\/h5><h5 style=\"text-align:center;\"><strong>140,795 Trees planted during tree planting weekends<\/strong><\/h5><p style=\"text-align:center;\">equivalent to 17,599 tennis courts and 5,434,687kg of CO2 sequestered<\/p><h5 style=\"text-align:center;\"><strong>\u00a0<\/strong><\/h5><h5 style=\"text-align:center;\"><strong>Zero Carbon Emissions<\/strong><\/h5><p style=\"text-align:center;\">Net carbon, 5,062,172kg of CO2 minimised by using renewables, balanced by 5,434,687kg CO2 recovered through tree planting.<\/p><p>\u00a0<\/p>"},"template":{"id":81542637,"value":"feature"}}},{"id":3263614,"type":"row","published":1,"size":{"x":12,"y":0},"order":6,"items":[{"id":3263615,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":71025487,"value":null},"copy":{"id":71025488,"value":null},"image":{"id":71025490,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/lcgvyi1wh8enva67olitxyogik6bzhmzcjxhctymzkzcgacw.jpeg.jpg?w=auto&h=auto&fy=0.47442643902454\",\"alt\":\"\"}"},"href":{"id":71025502,"value":null},"borderRadius":{"id":71025503,"value":"#{image.border.radius}"},"overlay":{"id":71025505,"value":"1"},"padding":{"id":71025507,"value":"6"},"fullWidth":{"id":71025508,"value":"0"},"fullBackgroundColor":{"id":71025509,"value":"#fff0"},"published":{"id":71025510,"value":"1"},"conditions":{"id":71025511,"value":"[]"},"ratio":{"id":71025512,"value":"short"},"titleSize":{"id":71025513,"value":"1"},"media":{"id":71036734,"value":"image"},"video":{"id":71036735,"value":"#{video.default}"},"autoplayInBackground":{"id":71036736,"value":"1"},"template":{"id":71036737,"value":"pod"}}},{"id":3263974,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"padding":{"id":71036738,"value":"2"},"html":{"id":71036739,"value":"<h2>Natural Materials<\/h2><p>We make products using certified 100% organic cotton, print using water based inks and use a water based rubber adhesive making all of our products fully vegan.\u00a0 Organic cotton farming methods are better for producers and the ecosystem around the farms. Instead of more toxic pesticides and fertilisers, co-planting and insect traps are used along with the special ingredient - cow poo. It encourages biodiversity and leads to the extra soft feel of our organic cotton clothing.<\/p><p><\/p><p>Fewer inputs also means less water, but even organic cotton is still a thirsty crop. So where you grow it matters. The fields that grow the organic cotton for our products are in the North of India, where the monsoons fill reservoirs that supply almost all the water needed.<\/p>"},"textColor":{"id":71036740,"value":"#{feature.text.color}"}}}],"properties":{"icon":{"id":71025475,"value":null},"title":{"id":71025476,"value":null},"backgroundColor":{"id":71025478,"value":"#{feature.background.color}"},"buttonText":{"id":71025479,"value":null},"padding":{"id":71025482,"value":"3"},"fullWidth":{"id":71025483,"value":"0"},"fullBackgroundColor":{"id":71025484,"value":"#{feature.fullBackground.color}"},"published":{"id":71025485,"value":"1"},"conditions":{"id":71025486,"value":"[]"},"direction":{"id":71036730,"value":"column"},"textColor":{"id":71036731,"value":"#{feature.text.color}"},"copy":{"id":71036732,"value":"<h2>Natural Materials<\/h2><p>We make products using certified 100% organic cotton, print using water based inks and use a water based rubber adhesive making all of our products fully vegan.&nbsp; Organic cotton farming methods are better for producers and the ecosystem around the farms. Instead of more toxic pesticides and fertilisers, co-planting and insect traps are used along with the special ingredient - cow poo. It encourages biodiversity and leads to the extra soft feel of our organic cotton clothing.<\/p><p><\/p><p>Fewer inputs also means less water, but even organic cotton is still a thirsty crop. So where you grow it matters. The fields that grow the organic cotton for our products are in the North of India, where the monsoons fill reservoirs that supply almost all the water needed.<\/p>"},"template":{"id":71036733,"value":"feature"}}},{"id":3263618,"type":"newsletterSubscribe","published":1,"size":{"x":12,"y":0},"order":12,"items":[],"properties":{"padding":{"id":72586329,"value":"1"},"spacing":{"id":72586330,"value":"64px"},"font":{"id":72586331,"value":"#{newsletter.title.font}"},"title":{"id":72586332,"value":"Don't miss out."},"copy":{"id":72586333,"value":"Don't miss out on the latest product launches and updates. 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This is basically sucking up water through really fine sand over and over, then boiling it.<\/p><p><\/p><p style=\"text-align: start\">Salt is added back in so that the dye adheres and all the cruddy mulchy stuff left over is dried out and used for road markings. About 95% of the water is recirculated and recovered.<\/p><p style=\"text-align: start\"><\/p><p>At the end, the water coming out of the filters and going back round to be reused again is crystal clear, literally clean enough to drink. Once it has been cleaned, it is then used at the input for the next batch. 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They're printed to order, using water based inks, so there\u2019s no waste from over stocked designs and sizes.\u00a0 What is made is only what people need, when they need it.<\/p><p><\/p><p>When they are no longer wearable,\u00a0each product is designed to be sent back\u00a0to us and the material reprocessed, respun and made into new products through our Remill process.\u00a0This is how we're taking sustainable print on demand to the next level, so anyone can join the circular economy fashion movement. You can find instructions on how to do this inside every product on the washcare label. 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